We can speak of brand recognition when there is a group of brands among which it can be clearly and positively identified. This means that, in certain cases, in the interest of recognition, an entire industry must first be established.Such a situation emerged in the middle and towards the end of the last decade of the twentieth century with the web design sector. A similar pattern appeared at the beginning of the first decade of the twenty-first century with the SEO sector, which became widely known as SEO optimisation.
The existence of competition, or the creation of it, gives us a chance to be recognized. If there is no competition, we are competing on a track that does not exist, or on one that exists but has no audience.
Intuitively, we can say that there is a difference between competition and rivalry. Competition is a source of development, whereas rivalry is standing still and exploiting the current situation through posturing and, at times, covert actions against rivals.
Let us give a few examples. Imagine that you manufacture televisions and expect your brand to become recognizable. You will be competing with brands such as LG, Sony, Vizio and TCL. You are unlikely to be competing with Coca-Cola or H&M. The effort to build and maintain a positive public image is tied to the niche you want to enter.
If you are an organization dedicated to service – such as Lions, Rotary Bulgaria, or Inner Wheel – then that is the track in which you will compete, and you are unlikely to seek recognition in the field of neurosurgery, even though, through your positive public image, you may aim to attract the best neurosurgeons as members,