We will look at the two concepts of a web agency and a digital agency as two service portfolios delivered by companies with extensive professional experience.The two terms refer to two groups of services. They are offered as integrated solutions. When they are delivered by different service providers, close collaboration between them is essential.
There is a blurred boundary between a digital agency and a web agency. This is due to the rapid development of digital business services and the growing need for professionals. There is, however, a difference in the range of services provided by these two types of agency.
There are still relatively few experienced professionals in the field. This makes delivery more challenging and often requires the same team to select and execute services from both groups, offering them as an integrated package.
A digital agency — a type of business for which the term web agency has increasingly been used in recent years — is a business that supports its clients’ efforts in the use of digital environments and takes on the management of communications across digital media. Digital agencies are responsible for the promotion of their clients’ businesses and for positioning them within the digital environment – on the Internet.
To achieve successful delivery, this type of business typically has a creative team responsible for the creation of products and content, video and graphic assets, as well as a team that develops systems, web applications, and websites for specific purposes. These services may be offered separately or as part of an integrated solution. A few examples include hosting companies and „facilitators“, application design and development firms, companies that manage social media profiles and campaigns, and others.
According to dictionaries, a facilitator is a team or an individual who ensures / supports / enables successful group communication. The choice of the term is driven by its phonetic analogue in common usage. It could also be described as a "communications intermediary" or simply a "moderator". In a certain sense, this intermediary oversees the rules of a meeting or, more broadly, the communication itself, its procedures and framework, and in doing so enables participants to concentrate on objectives and content.
Digital agencies optimise the work of the group / team by organising it in line with its objectives and guiding it towards greater efficiency.
Let us consider the second group of services in the digital business landscape. A web agency is an agency for web development and web design that provides a full range of services, including technical and technological support, graphic and creative web design, research and understanding of the business and its expansion. It is critically important for the team of a web agency to be able to „step into the shoes“ of the particular trader / legal entity / individual whose business it supports. This means a long-term partnership and working as an extension of the client’s own team.
In conclusion, the role of digital agencies and web agencies will become increasingly important for economic development. The two terms are applied to the same companies when those companies employ specialists from both fields. Under certain conditions, a key one being extensive experience, this type of company takes on the role of a consulting team for digital transformation.
